Marissa is an organizational empathy consultant, experienced marketing leader, and creator of the Empathetic Marketing Process. She started Latshaw Marketing in 2016 with the goal of helping teams harness empathy to create meaningful connections and sustainable business results. She specializes in qualitative audience research, strategic positioning, and marketing planning and has worked with organizations large and small, across industries including: software, financial services, manufacturing, nonprofit, and creative. Before Latshaw Marketing, Marissa was the Vice President of Marketing at GigMasters, and prior to that held leadership positions in the technology and publishing industries.