We activate empathy to create brands, products, and messages that inspire action.
Empathy is good for the people you serve. And, it’s good for your business.
Build a brand story that moves people to action
Develop powerful, authentic messages and content
Launch new products that ignite interest
Reach new and untapped audiences
Engage more deeply with your existing connections
Increase conversions at key touch points
“Latshaw Marketing’s highly focused, empathetic approach helped us to create successful go-to-market strategies and compelling messages right from the start.”
Alexandre Boesch
Director Finance and Business Development, Dassault
We are curious.
Who do you serve?
Customers, employees, partners, donors…We help you select an inclusive range of voices to bring to the table. Through our Empathetic Positioning Process, we gather diverse perspectives that illuminate the goals, needs, and values of the people you serve.
We get to work.
Strategy. Planning. Execution. Results.
We work collaboratively as an extension of your team to create:
Marketing and communication strategies that drive toward your specific business goals
Actionable marketing plans with clear resource requirements and metrics
High-impact creative concepts
Solid execution down to the tiniest details
Sustainable outcomes, measurable results, and continuous learning
“The empathetic and inclusive engagement with our team has created an environment for learning side by side that will serve us well for years to come.”
Lisa Oldham
Executive Director, New Canaan Library